We are in business to provide service. Our goal is to provide the highest quality of service and protection at a reasonable price, commensurate with fulfilling obligations to our policyholders, employees, stockholders and claimants.

 

We must operate with complete honesty, both moral and financial.

 

We should offer our services only to those who are likely to measure up to our standards of quality on a long-term basis.

 

We should provide our customers with broad modern contracts and should fulfill not only the letter but also the intent of our contracts.

 

We have an obligation to determine the insurance needs of our customers and to fill these needs as completely as possible.

 

We must fulfill our promises to our customers and must not promise anything we cannot deliver.

 

We should strive to build long-term customer loyalty and give the utmost consideration to those who have demonstrated loyalty.

 

We have an obligation to train our people to enable them to provide superior service and to adhere to our high standards of performance. Our people have an obligation to accept training, learn their jobs, and work continuously to improve their performance.

 

Everyone in our company should be friendly, responsive, helpful, prompt, accurate, and conscientious—not only with our customers but with other employees, claimants, suppliers, and the general public.

 

Every person in our organization contributes to our reputation and should adhere to our highest standards both on and off the job.